On March 29, 2023, WEBJUMP held the 3rd flash webinar in its ongoing series, dealing with Content & Collaboration.

We had great experts on the subject as our main speakers, being them: Erick Melo, CCO and Cofounder of WEBJUMP, Alexandre Rodrigues, CTO of WEBJUMP, and Pablo Pilon, Sales Director at Adobe.

The relaxed chat talked about scale customization, with a focus on:

  • Key pillars of Adobe Experience Cloud;
  • Content & Collaboration;
  • Fluid experience;
  • And news brought directly from Adobe Summit 2023!

Check out:

The flash webinar began by introducing and showcasing the Adobe Experience Cloud solutions that are available and will be featured in upcoming webinars.

“People buy experiences, not products!”

“Adobe’s mission is to transform the world through digital experience!” says Pablo Pilon, Sales Director at Adobe.

The topic addressed was related to buying through great experiences and the power of referrals when the buying process and/or service is facilitated.

Pablo explained about scale customization and its main pillars, which are:

  • Data & Insights
  • Content & Collaboration
  • Journeys

They also talked about what operational friction and inefficiency are, and how poorly organized workdays result in these problems.

When all three pillars are in balance, the experience flows without friction!

Pablo explains about optimizing content for each channel, with fluid experiences.

“We cannot forget that behind every channel, there is a person.” – Pilon quotes

The talk flowed into a more technical part, discussing operational inefficiency, in which many people manage content without using customized 1:1 approaches.

Artificial intelligence, marching learning and continuous discovery were also explained in detail in the webinar.

“Understanding the scenario where the operation is inserted, where customers consume content and how companies are prepared, is essential to be able to deliver high quality information.” says Alexandre Rodrigues, CTO of WEBJUMP.

Erick, Alexandre and Pablo mentioned a successful Adobe Experience Cloud case, which was carried out with one of the biggest soccer teams in the world, Real Madrid.

Real Madrid has completed its ecosystem, adding business value to the brand by integrating the AEC solution with other systems.

Everything is by artificial intelligence – Adobe Sensei – that orchestrates and optimizes experiences. The tools can be managed by anyone in the company, with no need for specific technical training.

News directly from Adobe Summit 2023!

Pablo brought a newsflash directly from Adobe Summit 2023 and exclusive to WEBJUMP’s flash webinar.

When it comes to content and experience, the beginning of the journey starts with Adobe Experience Manager. Details about AEM were presented, what are the ways to initialize the solution, and how channel unification is created.

“The more hybrid, the less real time!”, Pablo Pilon

Can the system do customization in real time?

Pablo talks about real cases and how Adobe makes a difference in real time.

The conversation was about the importance and relevance of this real time analytics and the journey in the customer cart.

Alexandre explains that Adobe Experience Manager and Adobe Commerce combine as follows:

  • AEM – creates hyper personalized content on a large scale
  • Commerce – does the creative work to make the experiences sellable on digital channels

They also mentioned Adobe Experience Manager Forms and explained its importance and the learnings they brought back from Adobe Summit 2023.

Erick Melo cites an important point of the customer journey:

“It’s important to properly work with and understand each client’s pain and real need.”

Alexandre Rodrigues complements with:

“Our intention is to democratize access to information so that people can achieve their purposes.”

And Pablo Pilon finishes:

“The companies that can get their act together and understand the customer as unique and truly put the company’s purpose in question are the ones that will be ahead of the curve, excelling in their field.”

See the complete content of the 3# flash webinar WEBJUMP our Youtube channel

Do you want to perform a digital transformation of your company?

Talk to an Innovation Consultant and learn more!