E-commerce KitKat Chocolatory
Project developed in four months provides a never-before-seen digital experience to end consumers and marks the entry of Nestlé’s KitKat chocolate into e-commerce.
Developed with the aim of offering an excellent online experience to its end consumers, KitKat – another segment of Nestlé – has been breaking trends over time. In October 2019, it launched its first physical store and, practically, 1 year later – with less than 4 months of development – it launched its B2C e-commerce.
“It’s the most beautiful e-commerce I’ve seen in my life, the browsing and shopping experience it provides is unique, something I’ve never had the opportunity to experience in another virtual store” says Erick Melo, CCO and Co-founder of WEBJUMP.
In addition to increasing KitKat sales, the main pain of the business was to create a closer relationship with the final consumer, providing an excellent online experience – as they exist in POS – and, mainly, to those who are unable to visit physical stores.
The project has an incredible design – when entering the site you feel like you are in a chocolate factory – and has several omnichannel features. Physical stores and e-commerce are side by side, especially because the e-commerce stock is the POS stocks. In addition, options such as “online shop & pick up store” and 2-hour express delivery to the São Paulo capital region are integrated into the virtual store.
International FWA seal received in June 2021, an award for the best, most creative and innovative digital projects.
Highlights
• Headless Front End
• Loggi Integration
• Multi-Inventory Omnichannel
• Pick Up Store
• Independent Modules
• Product Customization
• Points Program
Check out a preview of the KitKat Chocolatory e-commerce
Key features of KitKat Chocolatory e-commerce
Headless front end
The headless front-end technology allows integration between all systems and business ends with APIs, customizations that go beyond Magento properties . As product deliveries are made by Loggi, Magento’s platform needs to be integrated into the company’s system, to mirror the order status information to the customer and so that the brand itself can follow up with post-purchase actions.
Loggi Integration
As KitKat Chocolatory has express delivery in up to 2 hours and initially covers some municipalities in the city of São Paulo, it was necessary to create this logic in the back-end to then notify the customer about the availability or not of the order.
Omnichannel multi-stock
The e-commerce will not have its own CD (Distribution Center). All the stock in the online store is the stock of the physical stores. Thus, the company avoids high costs with logistics and e-commerce operation. The new e-commerce brought automation of the operation to the brand, since the only manual process is the separation and packaging of the product in the physical store. Everything else is 100% digital.
Pick up store
The website needs to be omnichannel , since the products are out of stock in physical stores and there is the option to pick up store after making the purchase online.
Standalone modules
In the project, independent modules were developed that can be enabled or disabled by the admin of the Magento platform, without needing a developer or affecting other functions on the site. With this, Nestlé has the possibility to replicate the back-end or modules for other brands to operate within the same Magento system, without interference. This is a highly advantageous factor for companies like Nestlé, which have more than one brand or banner.
Product customization
E-commerce has a UX and UI experience that are beyond any standard already developed. When making a purchase, you realize the fluidity of e-commerce by adding products to the bag. The end consumer literally wields amazing UI functionality. The shopping experience that was the main pain of the business was implemented with excellence.
Points program
With the multi-store integration, where the customer is identified regardless of the physical store, the brand’s next step will be the implementation of its own benefits club – Break Society -, which will offer other brand experiences for the consumer, in addition to discounts on products and other benefits.
