Nestlé Até Você e-commerce

Much more than just an order taking, Nestlé Até Você works on a data-driven shopping experience . In order to ensure innovations and a personalized experience, this functionality seeks to understand the needs of small retailers and guide Nestlé on what needs to be delivered to this customer.

The B2B e-commerce Nestlé Até Você was developed with headless frontend technology from Adobe Commerce, which allows the use of several languages in its development, omnichannel communication and integration between business systems with APIs . In addition, it ensures greater flexibility, agility and security in the way information is displayed.

Combining the online and offline experience, Nestlé Até Você has a structure of authorized distributors. The so-called brokers act as consultants for retailers and, despite each broker usually operates in a defined geographic area, there are regions where different brokers share the same area. In these cases, each broker is responsible for delivering certain products to retailers.. In the retailer’s shopping cart there is clear information that product X will be delivered by broker A and product Z, by broker B, for example.

With a catalog made up of more than 2000 products from different Nestlé brands, the possibility was created to carry out searches and, consequently, purchases from the Nestlé brands. For searches that can be carried out both through the searching bar, as well as through the menu, there is the possibility of seeing only products from Maggi or Dolce Gusto, for example.

In order to give more prominence to certain products , e-commerce currently has some product medals on the front-end, and the ones that draw more attention and are more prominent in e-commerce are: 1) Best sellers; 2) We recommend it to you and 3) New releases. Medals are important because they indicate to the customer which product he should have at his point of sale, which are the most sold products in the region where he is located, etc.

Based on studies by region and a strategy of product assortment by channel/branch, the Nestlé Até Você e-commerce uses indicator icons (product medals) to recommend to the customer which products are ideal for their point of sale. By adhering to the indications made by Nestlé, the customer benefits from special discounts.

Created especially for Nestlé Até Você, the functionality allows not only the calculation of the total value of the purchase, which varies according to the chosen payment method, but also the actual price of the product, that is, through an internal calculation, the feature is able to deduct some taxes and discounts from the full price, for example. The Order Simulator is always run when the customer is in the shopping cart (order summary) and at checkout.

Based on this functionality, Nestlé Até Você presents the customer with the “progressive discount”, a promotional dynamic based on the purchase of items with medals or purchase tickets. The more medal items the retailer buys or the larger your purchase ticket, the greater the discount in your cart.

Realizing that not all retailers had the practice and ease of using the Nestlé Até Você app and that during the shopping process many questions arose, the express checkout functionality was developed. The feature allows the purchase process to be started with the seller, placing the order through their app. Subsequently, the retailer sends that order to the shopping cart , can see the products that are in the order, choose the payment method and close the order, without any kind of difficulty.