E-commerce My Galderma Store
Galderma, a global leader in aesthetic solutions, innovates in its digital transformation by having two distinct operations – sales force and e-commerce – on the same platform.
Present in 40 countries, Galderma is the leading brand dedicated to the advancement of dermatology and the largest global company in the segment. Founded in 1981, the Swiss market leader was created from a joint venture between Nestlé and L’Oréal. Since then, it has provided health care professionals with innovative solutions, delivering more than 85 million aesthetic treatments.
With the aim of improving its digital buying and selling experience through a system that could integrate its e-commerce with its sales force portal, the company relied on WEBJUMP to develop a single platform for the two different operations. The launch of the My Galderma Store virtual store and the exclusive portal for representatives generated greater operational and strategic efficiency, less time spent by the user in opening an order and an increase in sales results. Both projects, developed for Brazil, are already models for Galderma Global.
Highlights
• Two different projects on the same platform
• Model project for global reach
• Exclusive E-commerce for healthcare professionals
• Sales Force Portal
• Progressive discount
• Business Intelligence with data lake
• Integrations between different systems
• UX Design and creation of new visual identity
• Smart Dashboard
Check out a preview of e-commerce My Galderma Store
Main functionalities of the Galderma portals
Two different projects on the same platform
Galderma conducts two different formats of operation in digital. Direct sales are aimed at health professionals who can purchase products through the B2B e-commerce My Galderma Store. In addition, it also has the sales force portal, which constitutes a mediated sale via a Galderma representative to companies, that is, a B2E2B environment. Through a single native installation of the Adobe Commerce platform it was possible to perform the integration between both.
Model project for global reach
Developed on the Adobe Commerce platform, the project is fully scalable, that is, it allows the possibility of exploring other markets and uses. Thus, the Brazilian operation is already seen as a potential extension model for the brand’s digital and global reach.
Exclusive E-commerce for healthcare professionals
My Galderma Store is an e-commerce designed to revolutionize the way of buying the line of aesthetic products of the brand. The virtual store is exclusive for health professionals, with a focus on HCP (Health Care Professionals), and it is necessary to register. Only professionals from the areas of dermatology, plastic surgery, dentistry, biomedicine, and pharmaceutics can access it.
Sales Force Portal
The first digital transformation project implemented at Galderma Global was developed in order to improve the operation’s experience and boost the results of its sales forces. Focused on large esthetic clinics, the portal allows customers, representatives, and distributors to share information, schedule deliveries, and place new orders easily. In addition, it has features such as sales reports, order history, and ranking.
Progressive discount
Focused on stimulating sales, increasing the average ticket, and building loyalty, Galderma’s portals have a progressive discount tool, which facilitates the visualization of special conditions as the quantity of products increases at the time of purchase.
Business Intelligence with data lake
In partnership with Compass.Uol, a data lake was implemented at Galderma Global for the first time. This is nothing more than a centralized repository for extracting and storing data, where the raw data comes out of Adobe Commerce, is directed to the data lake, goes through the refinement process, and arrives in Power BI. This tool generates greater simplification in management and the acceleration of analysis.
Integrations between different systems
There was the construction of an automatic reading integration from the Salesforce expert system to the sales force, which relied on a manual for recording and validating data, also known as data steward. In addition, Veeva’s cloud CRM (Customer Relationship Management) was integrated into the sales force channel, which receives registration data from both the customer and the salesperson.
Smart Dashboard
All implemented tools talk to each other and deliver, through data analysis, an intelligent dashboard. This facilitates the process of generating insights for the strategies to be developed by the company.
